Case Study — Gains in Bulk (April-June 2026)
The Giveaway That Produced the Biggest Day in Company History
Gains in Bulk used a Shared Sweeps giveaway to drive groundbreaking results: increased AOV, thousands of new customers, and the highest-revenue day of all time.
Final day of giveaway Revenue
1.54x the previous all-time daily record
+29%
Increase in year-over-year revenue
17,207
New customers acquired (+70% from 2025)
$213,000
Revenue on final day of giveaway (1.54x all-time record)
+32%
Increase in average order value
About Gains in Bulk
Gains in Bulk is a fitness and nutrition brand built for people looking to get stronger, build muscle, and perform at their best.
From protein and creatine to performance and recovery supplements, Gains in Bulk makes high-quality products designed to help customers reach their goals.
The Challenge
With growth beginning to plateau, Gains in Bulk was looking for a new way to drive momentum and introduce an exciting offer to its customers. The team saw an opportunity to use a giveaway not only to generate growth, but to test new strategies for increasing subscribers, boosting AOV, and uncovering new ways to engage customers.
The Shared Sweeps Solution
Shared Sweeps provided an exciting shopping incentive for new and existing customers. Using sweepstakes entries and multipliers, Gains in Bulk was able to:
- Test a variety of Shared Sweeps-recommended giveaway strategies for increasing average order value, subscribers, and revenue.
- Offer entries that scaled with dollars spent, growing baskets and raising excitement about the prize.
- Integrate a G-Wagon giveaway into existing Meta ads while staying on-brand.
The Results
The Biggest Day in Company History
The final day of the giveaway delivered $212,531 in revenue — 54% above the previous all-time record ($138,100, set on Black Friday 2024).
A New-Customer Acquisition Engine
The giveaway generated $1.17M in new-customer revenue and 17,207 new customers — 70% more than the same dates last year.
Customers Filled Their Carts
Because entries scaled with dollars spent, baskets grew: average order value jumped from $50.13 to $66.39 (+32.4%) versus the previous two months.
Ad Spend Acceleration
The giveaway gave Gains in Bulk a reason — and the conversion power — to spend at a scale that was never previously possible.
year over year data
Same dates, one year apart
| Metric | Apr 7 – Jun 4, 2025 | Apr 7 – Jun 4, 2026 | YoY |
|---|---|---|---|
| Revenue | $2,558,266 | $3,306,601 | +29.3% |
| Orders | 42,701 | 49,807 | +16.6% |
| New Customers | 10,148 | 17,207 | +69.6% |
| New-customer revenue | $720,244 | $1,167,981 | +62.2% |
| Ad spend deployed | $732,098 | $1,590,226 | +117.2% |
Seasonality-controlled comparison: identical calendar dates. The giveaway year acquired 7,000+ more new customers than the same window a year earlier.
Why It Worked
Gains in Bulk launched a Shared Sweeps giveaway with the goal of growing revenue and expanding its customer base. What they discovered was an opportunity to improve far more than acquisition—unlocking new strategies to increase AOV, subscription rates, and revenue at levels the brand had never seen before.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high-impact giveaways that drive revenue, grow engagement, and reduce reliance on discounting.