Case Study — Pair of Thieves
How Pair of Thieves Reduced Discounts, Increased Sales, and Re‑Engaged Customers with Shared Sweeps
Pair of Thieves used a Shared Sweeps $100K giveaway to move inventory, reduce discount dependence, and create a meaningful brand activation moment — without sacrificing margins.
Blended Discount Rate
Reduction in blended discount rate
47% → 23%
Reduction in blended discount rate
+18%
Increase in gross sales during the sweepstakes period
Higher
Repeat purchase rate compared to previous years
Up
Orders & conversion despite flat sessions YoY
About Pair of Thieves
Pair of Thieves is an apparel brand known for comfortable men's basics and a bold design approach. Founded in 2013, the company has built a loyal following by balancing style, comfort, and value.
Like many apparel brands, Pair of Thieves needed a way to move inventory, protect margins, and re‑engage customers without leaning harder on discounting.
The Challenge
Before partnering with Shared Sweeps, Pair of Thieves was facing several familiar ecommerce challenges.
Discount Dependence
The prior year's blended discount rate was 47%, which impacted margins and long-term customer behavior.
Slow‑Moving Inventory
Like many apparel brands, Pair of Thieves had seasonal lines that it needed to move without relying on clearance sales or markdown pricing that would otherwise diminish its brand value.
Dormant Customers
The brand wanted to re‑engage customers whose lifetime value had plateaued.
Need for a Bigger Brand Moment
Pair of Thieves saw an opportunity to turn the sweepstakes into a major brand moment without the substantial up-front outlay that is typically associated with brand campaigns.
The Shared Sweeps Solution
Pair of Thieves partnered with Shared Sweeps to run a $100K giveaway as a strategic alternative to a traditional promotion. Instead of relying on deep discounts, the campaign used a high‑perceived‑value incentive to drive urgency, increase engagement, and support sales goals.
- Create urgency around slower‑moving inventory
- Incentivize purchases without deep discounting
- Re‑activate dormant customers
- Increase repeat purchases
- Drive stronger interaction across channels
- Create a memorable brand activation moment without major sunk costs
The Results
Reduced Discount Rate by Half
Blended discount rate dropped from 47% to 23%, protecting margins while still driving action.
+18% Gross Sales
Sales increased 18% during the sweepstakes period.
Higher Repeat Purchase Rate
Re-engaged dormant customers drove stronger repeat purchase behavior compared to prior years.
Improved Omni-Channel Engagement
The sweepstakes drove more site visits, repeated touches, and channel interaction.
A Year-Defining Brand Moment
The sweepstakes provided the kind of buzz and engagement that traditional promos couldn't achieve.
"What started as a sweepstakes became a breakthrough moment, helping us clear slow‑moving inventory, strengthen our brand position, and re‑ignite relationships with customers we hadn't reached in years."
Why It Worked
For Pair of Thieves, Shared Sweeps delivered more than a short‑term promotional lift. It gave the brand a way to reduce discount reliance, move inventory more strategically, re‑engage past customers, and create a meaningful activation moment — without sacrificing brand value.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high‑impact giveaways that drive revenue, grow engagement, and reduce reliance on discounting.