Case Study — Shaker & Spoon
How Shaker & Spoon Cut Churn by 30%, Slashed Discounting 66%, and Grew Revenue in the Off‑Season with Shared Sweeps
Shaker & Spoon used a Shared Sweeps giveaway to turn a traditionally slow season into a growth moment — reducing churn, cutting discount reliance, and lifting revenue, all while acquiring higher‑LTV subscribers.
Discounting Year over Year
66% decrease in discounting year over year
-30%
Reduction in average monthly churn
-66%
Decrease in discounting year over year
+10%
Increase in revenue month over month
Higher
LTV cohorts acquired without deep discounts
About Shaker & Spoon
Shaker & Spoon is a cocktail subscription box that delivers hand‑picked recipes and ingredients for craft cocktails directly to customers, helping home bartenders explore new drinks each month.
Like many subscription brands, Shaker & Spoon needed a way to keep subscribers engaged, reduce churn, and drive revenue growth without leaning harder on discounts.
The Challenge
Before partnering with Shared Sweeps, Shaker & Spoon was facing several familiar subscription‑commerce challenges.
Non‑Peak Season Revenue Dip
Shaker & Spoon needed a campaign that could drive revenue growth during a traditionally slower, non‑peak period of the year.
Subscription Churn
As a subscription box brand, reducing monthly churn and keeping customers renewing was a critical lever for long‑term growth.
Over‑Reliance on Discounting
Heavy discounting was eroding margins and creating cohorts that required equal or greater discounts just to stay retained over time.
Need for a Bigger Brand Moment
The team wanted a campaign that could excite existing customers and attract new ones without feeling like just another promo email.
The Shared Sweeps Solution
Shaker & Spoon partnered with Shared Sweeps to launch a giveaway campaign designed to drive revenue and reduce churn during the non‑peak season. Customers earned one entry for every dollar spent on subscription boxes, turning both new purchases and renewals into a chance to win something life‑changing — without relying on deep discounts.
- Run a Shared Sweeps giveaway during the non‑peak season
- Offer one entry for every dollar spent on subscription boxes
- Incentivize new purchases and subscription renewals without discounts
- Acquire higher‑LTV customers by reducing discount dependence
- Give customers the chance to win something life‑changing as a brand moment
- Build a segmented audience of giveaway‑responsive customers for future campaigns
The Results
30% Lower Monthly Churn
Average monthly churn dropped by 30%, strengthening the subscription base and improving long‑term customer economics.
66% Less Discounting YoY
Shaker & Spoon reduced its reliance on discounts by 66% year over year, protecting margins and brand value.
+10% Revenue MoM
Revenue increased 10% month over month during the campaign, even in a traditionally non‑peak season.
Higher LTV Cohorts
Customers acquired through the giveaway didn't need ongoing deep discounts to stay, resulting in cohorts with stronger lifetime value.
A Segmentable, Engaged Audience
The campaign surfaced a distinct audience of giveaway‑responsive customers that Shaker & Spoon can re‑target with tailored offers going forward.
"We did something exciting that resulted in WAY LESS discounting. Better for our bottom line."
Why It Worked
For Shaker & Spoon, Shared Sweeps delivered more than a short‑term revenue bump. The giveaway format turned a non‑peak season into a growth moment, strengthened subscriber retention, reduced dependence on discounting, and produced a segmentable audience of giveaway‑responsive customers the brand can re‑engage for years to come.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high‑impact giveaways that drive revenue, improve retention, and reduce reliance on discounting.