Case Study — Fresh Clean Threads (February 2026)
How Fresh Clean Threads Turned a Slow Month Into a Big Revenue Win With Shared Sweeps
Fresh Clean Threads used a Shared Sweeps giveaway to drive incremental revenue, re-engage customers, and outperform monthly targets — without relying on heavy discounting.
Revenue VS. Plan
+9% above plan (+$238,985)
Increased
New and returning customers at scale
+9%
Revenue to plan during the sweeps period
+233%
Email revenue for giveaway-specific emails vs. standard product sends
+40%
Increase in ROAS on giveaway ads vs. non-giveaway ads
About Fresh Clean Threads
Fresh Clean Threads is a San Diego-based DTC apparel brand founded in 2015, focused on creating high-quality, affordable everyday essentials.
Originally launched as a t-shirt subscription service, the company has expanded into a full basics brand offering tees, polos, activewear, and other wardrobe staples.
The Challenge
Fresh Clean Threads wanted to accelerate revenue while continuing to acquire customers and maximize the performance of its marketing channels — without relying solely on traditional promotions.
Drive Incremental Revenue
The team was looking for a campaign that could generate additional revenue while complementing its existing marketing efforts.
Acquire New Customers
Fresh Clean Threads wanted to attract new shoppers while continuing to engage existing customers throughout the campaign.
Increase Average Order Value
The brand wanted to encourage larger purchases and highlight higher-value products rather than relying on lower-priced items.
Maximize Marketing Performance
Fresh Clean Threads needed a campaign that could be activated across paid social, email, and onsite experiences to improve overall marketing efficiency.
The Shared Sweeps Solution
Fresh Clean Threads partnered with Shared Sweeps to launch a high-value giveaway designed to drive customer engagement and accelerate revenue. The campaign was promoted across paid social, email, and onsite marketing, encouraging both new and returning customers to shop while highlighting higher-value products.
- Launch a high-value giveaway to create excitement and encourage purchases
- Activate paid social, email, and onsite marketing with campaign-specific creative
- Engage both new and returning customers throughout the campaign
- Merchandise higher-value products to increase average order value
- Drive incremental revenue through a multi-channel campaign
The Results
9% Increase in Revenue
Fresh Clean Threads generated $2.89M in revenue during the giveaway period, an increase of 9% to Plan.
+233% Email Revenue
Giveaway-related email campaigns generated 233% more revenue than standard product email campaigns.
+40% Increase in ROAS
Fresh Clean Threads achieved a 40% increase in ROAS on giveaway ads vs. non-giveaway ads.
Activated New + Returning Customers
By offering an alternative to traditional discounting, Fresh Clean Threads was able to engage both new and returning customers at scale.
Why It Worked
The Sweeps campaign gave Fresh Clean Threads a way to engage both new and returning customers with a compelling incentive beyond traditional promotions. By pairing high-value giveaways with creative across paid, email, and site channels, the brand was able to amplify reach, promote higher AOV products, and generate stronger performance across key marketing channels.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high‑impact giveaways that drive revenue, improve ROAS, and reduce reliance on discounting.