Case Study — Fresh Chile Co
How Fresh Chile Co Drove Its Biggest Revenue Day Ever, Saved $117K in Ad Spend, and Lifted ROAS 35.97% with Shared Sweeps
Fresh Chile Co partnered with Shared Sweeps to run a high‑impact giveaway that delivered its biggest revenue day ever, saved $117K in ad spend, and lifted ROAS by 35.97% — all while acquiring 60% new customers.
Return on Ad Spend (ROAS)
35.97% increase in ROAS year over year
Biggest Ever
Revenue day ever recorded
$117K
In ad spend savings
+35.97%
Increase in ROAS year over year
60%
New customers acquired during the campaign
About Fresh Chile Co
Fresh Chile Co is a specialty food brand with a loyal direct‑to‑consumer following, known for delivering authentic, high‑quality chile products to customers across the country.
Like many ecommerce brands, Fresh Chile needed a way to drive record sales and acquire new customers without leaning harder on discounting or rising paid acquisition costs.
The Challenge
Before partnering with Shared Sweeps, Fresh Chile Co was facing several familiar ecommerce challenges.
Heavy Discount Reliance
Traditional percentage discounts were eroding margins and training customers to wait for markdowns rather than buy at full price.
Rising Ad Spend Costs
Increasing paid media costs made it harder to maintain a profitable ROAS and scale customer acquisition efficiently year over year.
Need to Acquire New Customers
Fresh Chile wanted to bring in a wave of new customers without leaning harder on deep discounts or expanding ad budgets.
Driving a Record Sales Moment
The brand was looking for a campaign that could deliver a breakthrough sales day without sacrificing profitability or brand equity.
The Shared Sweeps Solution
Fresh Chile Co partnered with Shared Sweeps to run a high‑value giveaway as a strategic alternative to deeper discounting and heavier ad spend. The campaign created urgency, drove new customer acquisition, and delivered a record sales moment — all under a transparent, performance‑based fee structure capped at $60,000 per giveaway period.
- Replace traditional discounting with a high‑perceived‑value giveaway
- Improve ad spend efficiency and lift ROAS year over year
- Acquire new customers at scale without eroding margins
- Drive record‑breaking revenue during the campaign period
- Turn a traditional expense (discounting) into a profit‑generating campaign
The Results
Biggest Revenue Day Ever
Fresh Chile hit its highest single‑day revenue ever during the Shared Sweeps campaign, contributing to $736,427.79 in total sales.
$117K in Ad Spend Savings
Fresh Chile spent 28.45% less on ads than the prior year while driving stronger outcomes, saving $117K in paid media.
+35.97% Increase in ROAS
Ad efficiency climbed to a 4.12 ROAS — a 35.97% YoY improvement over the prior year's performance.
60% New Customers
Six out of every ten buyers during the campaign were brand‑new to Fresh Chile, expanding the customer base without deep discounts.
Profit‑Generating Campaign
By replacing discounts with a giveaway, Fresh Chile turned a traditional margin expense into a scalable, performance‑aligned revenue driver.
"The Shared Sweeps fee structure is a fair and profitable investment. The capped fee ensures costs remain manageable for larger brands, and the performance‑based model aligns directly with revenue growth. For us, it was a no‑brainer."
Why It Worked
For Fresh Chile Co, Shared Sweeps turned a traditional margin expense — discounting — into a profit‑generating campaign. The performance‑based fee model kept costs aligned with revenue growth, and the giveaway format delivered record sales, 60% new customer acquisition, and a 35.97% lift in ROAS without leaning harder on paid media.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high‑impact giveaways that drive revenue, improve ROAS, and reduce reliance on discounting.