Case Study — Caraway Home
How Caraway Home Drove a 61% Increase in YoY Revenue and Accelerated List Growth with Shared Sweeps
Caraway Home used a Shared Sweeps $100K giveaway to drive revenue, grow their email and SMS lists, and create a high-impact brand activation — without compromising Brand or CAC.
YoY Top-Line Revenue
Increase in year-over-year top-line revenue
+61%
Increase in YoY top-line revenue
+91%
Increase in YoY bottom-line revenue
Higher
Repeat purchase rate during sweepstakes period
Stronger
Overall channel performance across email & SMS
About Caraway Home
Caraway Home is a design-forward kitchen brand known for its non-toxic, ceramic-coated cookware that blends performance, sustainability, and elevated aesthetics.
With a strong focus on quality and intentional design, Caraway has built a loyal customer base and continues to scale through thoughtful, brand-aligned growth strategies.
The Challenge
As Caraway Home entered a key growth phase, the team was focused on scaling performance without sacrificing the efficiency that had fueled their success. Several key challenges stood in the way:
Reducing Discounting
Caraway wanted to continue driving revenue without increasing promotional pressure or eroding margins through heavier discounts.
Maintaining Paid Efficiency
As marketing investment increased, the team needed to ensure their paid channels continued to perform efficiently and profitably.
Driving Incremental Growth
Caraway was looking for new ways to unlock additional revenue and grow their email and SMS lists beyond their existing acquisition channels.
Scaling What Worked
Rather than reinventing their strategy, the goal was to build on existing marketing momentum and amplify results without disrupting current performance.
The Shared Sweeps Solution
Shared Sweeps provided a high-perceived-value incentive that did not erode margins. Using sweepstakes entries and multipliers, Caraway was able to:
- Integrate a gamified giveaway into Caraway’s existing paid and owned marketing channels.
- Replace deeper discounting with an experience-driven customer incentive that protected margins.
- Capture high-intent leads through interactive entry mechanics that encouraged repeat engagement.
- Enable paid media scaling by improving funnel efficiency without increasing CAC.
- Generate incremental revenue while reinforcing Caraway’s existing performance strategy.
The Results
+61% YoY Top-Line Revenue
Caraway saw a 61% increase in year-over-year top-line revenue during the sweepstakes campaign period.
Significantly Less Discounting
Because of improved efficiency and profitability, Caraway also saw a 91% increase in bottom-line performance.
Efficient Paid Media Scaling
Paid media spend increased by 45% while CAC remained stable, enabling sustainable growth at scale.
List Growth Acceleration
Lead generation increased significantly, driving substantial growth across both email and SMS lists.
Why It Worked
For Caraway Home, Shared Sweeps delivered more than a short-term sales spike. It provided a scalable mechanism to drive top-line revenue, substantially grow email and SMS lists, re-engage past customers, and build brand excitement — all without sacrificing the premium positioning that defines the Caraway brand.
Want Results Like This for Your Brand?
Shared Sweeps helps Shopify brands run high-impact giveaways that drive revenue, grow engagement, and reduce reliance on discounting.